Real Madrid has reportedly inked a massive new €1.1 billion (£946m/$1.2bn) sponsorship deal with Adidas.
The German sportswear giant and the Spanish club have been working together since 1998, and Adidas confirmed that a new deal was in place on Wednesday, though the company did not offer up financial details.
The €1.1b figure is expected to be the guaranteed amount picked up by the club and is thought to be the most lucrative kit deal in football history.
Real Madrid could pick up as much as €152m (£130m/$170m) per year when merchandising is factored in, a massive raise over the €52m on their current deal and well ahead of rivals Barcelona, who are reportedly earning around €85m per year from Nike.